Turn better information into better decisions
Use trusted tourism research, lodging and restaurant indicators, and practical digital-marketing tools to understand demand, strengthen your visibility, and make the case for hospitality in your community.
Start with trusted industry data
Bookmark these sources for planning, presentations, grant applications, and conversations with community leaders.
Arkansas Tourism Research
Visitor volume, market analysis, economic-impact reports, and state tourism research.
U.S. Travel Research
Travel forecasts, price trends, fact sheets, and national travel indicators.
Restaurant Economic Insights
Restaurant sales, menu prices, consumer behavior, workforce trends, and operating conditions.
Hotel Industry Research
National lodging research, economic-impact information, and hotel-industry trends.
2025 Arkansas tourism impact at a glance
The latest statewide report shows the reach of Arkansas tourism and the people whose work powers it.
54.3MVisitors
$10.2BVisitor spending
$17.4BTotal economic impact
71,860Direct jobs supported
Source: Arkansas Tourism 2025 and Fiscal Year 2026 Economic Impact Report. Figures are rounded.
DATA & DECISION TOOLSArkansas hotel performance snapshotYear to date through June 2026 52.5%Occupancy +1.4% year over year $106.74Average daily rate +2.5% year over year $56.03Revenue per available room +3.9% year over year +3.5%Room revenue year over year Source: AHA analysis of statewide hotel performance reports. Figures reflect the reporting sample and may not represent every Arkansas lodging property. |
Marketing essentialsKeep the information guests see accurate, current, and consistent across the places they search and plan. Google Business ProfileManage hours, contact details, photos, menus, booking links, posts, reviews, and performance insights. Apple Business ConnectControl how your location and brand appear across Apple Maps, Siri, and other Apple services. Tripadvisor Management CenterClaim your listing, update business details, respond to reviews, and monitor performance. AHA MomentStay current on industry news, research, training, events, and member opportunities. Need help interpreting a trend?AHA can help members locate an authoritative source, frame the business story, or connect with the right hospitality expertise. Contact AHA |
MONTHLY MARKETING CHECKLIST
A simple monthly marketing rhythm
Small, consistent updates are more useful than an occasional overhaul.
✓Confirm hours, phone numbers, links, amenities, menus, and booking information.
✓Review occupancy, rate, sales, traffic, and conversion trends against your goals.
✓Refresh photos, seasonal offers, packages, events, and calls to action.
✓Respond to recent reviews and route recurring feedback to operations.
✓Coordinate promotions with local events, destination calendars, and demand periods.
✓Record what worked, what changed, and the next idea you want to test.
Platform requirements and available features change. Confirm current terms and eligibility with each provider before relying on a tool or paid service.